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    Congratulations 18 to the 5 finalists of She's Next in Entrepreneurship Congratulations 18 to the 5 finalists of She's Next in Entrepreneurship

Congratulations to the She’s Next in Entrepreneurship Finalists!

We’re thrilled to reveal the standout finalists of She’s Next in Entrepreneurship 2025, celebrating the creativity, drive, and vision of women shaping the future of business.

These trailblazing entrepreneurs have turned bold ideas into opportunities, marking a milestone in their journeys and in women-led ventures across the Kingdom.

Stay tuned for the winners announcement on October 1st.

Meet the finalists

Tarfa Alsaiari, Sira

 

Sira

Tarfa Alsaiari

Tarfa Alsaiari, co-founder of Sira and expert in e-business management, is driving the growth of a digital platform that simplifies salon supply orders from trusted beauty vendors.

 

Ajeer Pay

Zainab Al Basha

A strategist with expertise in business excellence and fintech, Zainab is the founder of Ajeer Pay, an AI-powered platform transforming hiring and payments through smart matching and credit analytics.

Zainab Al Basha, Ajeer Pay
Latifa Almulhem, Mazoom

 

Mazoom

Latifa Almulhem

Tarfa Alsaiari, co-founder of Sira and expert in e-business management, is driving the growth of a digital platform that simplifies salon supply orders from trusted beauty vendors.

 

Akwan

Lujain Abulfaraj

Lujain Abulfaraj, award-winning Saudi entrepreneur and founder of Akwan, designs educational toys that inspire Arab identity, language pride, and creativity in children through play.

Lujain Abulfaraj, Akwan
Norah Alshahrani, Monasbtk

 

Monasbtk

Norah Alshahrani

With 12 years of experience across manufacturing, logistics, and tech, the founder of Monasbtk created an AI-powered app that transforms event planning into a seamless, stress-free digital experience.

Partners and sponsors

Saudi Awwal Bank logo
Saudi Awwal Bank is one of the largest banks in the Kingdom and traces its origins in Saudi Arabia to more than 90 years, during which time it has been an active partner supporting the Kingdom’s economic growth and social development. SAB is one of the leading corporate and institutional international banks in the Kingdom with a top Wealth & Personal Banking proposition. SAB is also a leader in Saudi Arabia and the region in trade finance, foreign exchange, equity and debt wholesale banking, digital service innovation, and ESG, paving the way for transformation and excellence.
Monsha’at logo
We are delighted to partner with Visa for the third edition of She's Next in Saudi Arabia. As a proud supporter of women entrepreneurs, Monsha'at recognizes the invaluable role that these trailblazers play in advancing economic growth and prosperity. Through our partnership with Visa, we are committed to empowering women entrepreneurs with the resources and support they need to succeed, and we look forward to witnessing their boundless potential become a reality.
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