Congratulations to our She’s Next in Fashion Finalists!

We are incredibly excited to announce the 5 finalists for She’s Next in Fashion, empowered by Visa in partnership with SAB.

            With nearly 200 inspiring applicants and designers, we were truly left awestruck by the talent and ambition displayed by female fashion designers across the Kingdom of Saudi Arabia.

A huge thank you to every incredible applicant who participated in the program.

Discover the 5 finalists and learn more about their design submissions below!

Meet the Finalists

Amal Abdullah

Amal Abdullah: Linen By A

This ready-to-wear label celebrates modern femininity through timeless and versatile designs. Amal’s designs for She’s Next in Fashion are inspired by her parents and their diverse cultures. Drawing inspiration from the rich cultural tapestry of the Asiri Qatt and Hijazi Roshns, her designs intertwine traditional artistry with contemporary aesthetics to create pieces that celebrate Islamic art. 

Samar Nasraldin

Samar Nasraldin: Samar Nasraldin

Samar’s beautiful work focuses on redefining Saudi luxury. Her designs for She’s Next in Fashion, Roshan Reverie features contemporary womenswear inspired by the stunning architectural details of Historic Jeddah. Utilizing luxurious taffeta moire, the design embodies a seamless blend of tradition and modernity, showcasing the beauty of intricate roshan woodwork.

Hind Fahad

Hind Fahad: SEIZA

SEIZA empowers Saudi women by merging authenticity with contemporary style. Hind’s designs for She’s Next in Fashion celebrate the central region's essence in KSA with SEIZA’s unique aesthetics, offering modern interpretations of traditional outerwear that honor the originality of Saudi heritage while appealing to a younger audience.

Norah AlKhowaiter

Norah AlKhowaiter: Rafah Collection

Known for its sustainably crafted pieces, Rafah Collection beautifully combines comfort with elegance. In homage to Saudi Heritage and the Year of the Camel, Norah’s design for She’s Next in Fashion incorporates unique prints that reflect local culture in a modern yet authentic manner.

Arwa Alsuhaim

Arwa Alsuhaim: En&Y

Embracing luxury and affordability, En&Ay's designs are inspired by the delicate beauty of Hejazi architecture. Arwa’s inspiration for her She’s Next in Fashion design comes from Al-Rwashin Hejazi architecture, with the handcrafted details echoing the elegance of traditional wooden windows, symbolizing family while infusing modern modesty into everyday wear.

Saudi Arabia Mashrabiya I drew inspiration from the captivating architecture of the Hijazi Mashrabiya windows in Saudi Arabia to create a modern and elegant dress. By capturing the intricate details, I aimed to infuse a contemporary twist into the design, using the Mashrabiya motif to introduce a new element.

The 5 finalists will be showcasing their masterpieces to a jury of experts on February, 25. 

Stay tuned for the winner announcement!

Grant & Prize Details

Your talent and entrepreneurial drive could win you crucial funding to boost your fashion design business to the next level.

All five finalists will receive a one-on-one mentorship session with expert, Razan Alazzouni.

$ 20 K

Main Prize Winner

$ 15 K

Runner Up

$ 10 K

People’s Favorite Winner


Meet the Mentor

Razan Alazzouni

Razan Alazzouni is a renowned Saudi Arabian fashion designer celebrated for her exquisite blend of traditional and contemporary styles. With a background in fine arts and a passion for intricate detailing, her collections are known for their elegant embroidery and luxurious fabrics. Alazzouni's work has gained international acclaim, making her a prominent figure in the global fashion industry.

Razan Alazzouni

Our Partner

Saudi Awwal Bank logo

SAB

Saudi Awwal Bank is one of the largest banks in the Kingdom and traces its origins in Saudi Arabia to more than 90 years, during which time it has been an active partner supporting the Kingdom’s economic growth and social development. SAB is one of the leading corporate and institutional international banks in the Kingdom with a top Wealth & Personal Banking proposition. SAB is also a leader in Saudi Arabia and the region in trade finance, foreign exchange, equity and debt wholesale banking, digital service innovation, and ESG, paving the way for transformation and excellence.