How to advertise offline
Word of mouth: Making connections in the community is still one of the oldest but most reliable forms of advertising. How about a partnership offer with friends or peers that provide a service complementary to yours? Also, check out small business groups in your town. These can be an excellent way to connect to other small business owners.
Business cards: There’s still a place for business cards today. You can use them to connect with potential customers and give them out at events or your place of business. Make sure your card has your business’s name, address and contact information, including your website and social accounts.
Newspapers: If your goal is to attract local customers, then advertising in a neighborhood or small local newspaper can be an effective way to reach your target audience. The price of your print ad will depend greatly on the newspaper's popularity and the size of your ad.
Magazines: A local, regional, or niche interest magazine can help you reach a specialized audience. The price of magazine ads generally depends on the size of the publication and size of the ad itself.
Banners: Posters and banners don’t cost much to make. These can be printed and hung at your place of business or around your community.